Before and After: Making the Right Move
Last summer, Caroline Warner, owner of The Welch Company, a gift shop with a long family tradition, made an executive decision. Instead of renovating her store, she decided to start fresh in a new...
View ArticlePackaging: Too Hot to Handle
Craig Migawa knew the packaging for his Pepper Palace store in Gatlinburg, TN, wasn’t working to his best advantage, but he wasn’t sure what to do about it. All the goods from his 3,400-square-foot...
View ArticleWeb Redo
After Courtney Zielinski was charged with redesigning Wicati’s website, she took a look at its old homepage. One problem with the site jumped out at her: The homepage was not marketing the store...
View ArticleIn-Couraged to Change
Patti Harbin will tell you success in gift retail is all about access. The owner of In-Courage gift store, in San Antonio, knows her customers need access—to superior customer service, the best prices...
View ArticleTranslating Sustainable Practice to Sustainable Design
When Michael Bodziner was first assigned to redesign the McEvoy ranch’s retail store in San Francisco, he thought he had a specific task to accomplish: to capture the essence of the nearly 80 acres of...
View ArticleSales Soar at Redesigned Airport Gift Shop
A total strategy and store redesign allows sales at an airport gift shop to really take off. Jonathan and Melinda Yu knew their airport gift shop, Skyway News, at Vancouver International, could do so...
View ArticleFeathering a New Nest
In a move to create a distinct brand identity, a green gift store in Virginia throws down a set of fresh roots in a new bigger space. Green Nest took a big leap last year when it decided to test its...
View ArticleLove Your Layout!
When you have unique gifts beautifully merchandised, you want customers to be able to access them readily. This case study shows what happens when customers can’t—and how to fix the problem. The...
View ArticleNow Pumping: Cash!
Frill, the new and exciting gift shop in Cedarburg, Wisconsin, traces its roots back to an old Texaco gas station. Here’s the story –in pictures – about how this popular gift shop gunned its motors and...
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